This coming year marks ten years since Loving Foods began fermenting its way into kitchens, fridges, and guts across the UK and beyond. What started as a shed-sized operation with a few family recipes has grown into a leading producer of organic, unpasteurised fermented foods — rooted in purpose, empowered by passion, and fuelled by innovation.

Its seeds were sown well before the official launch in 2016. Back in 2007, Mendel Domnitz trained as a nutritional therapist and began experimenting with fermentation while working in a local health shop. Diagnosed with health issues, Mendel — along with his sister Faye and her husband Adam — each discovered in different ways, how powerful fermented foods could be in tackling their different  issues. In Adam’s case, a straight swap for a lifetime steroid prescription wasn't even a real question.

By 2016, the trio had turned their shared personal passion into a real business. Farmers market stalls proved the demand was there. Adam brought digital smarts and a commercial mindset, launching the online shop and helped to shape a clear, uncompromising proposition: fully organic ingredients, glass packaging (no plastic), 3–4 week fermentation times in Italian stainless steel tanks — no corners cut. Mendel dreamt up new recipes and Faye the branding and marketing plan and execution. 

From a garden shed to a 7,000 sq ft facility in Eccles, Greater Manchester, Loving Foods has enjoyed double digit growth, year on year. From 60,000 jars of veggies in 2019 to over 230,000 in 2024, the business has been entirely self-funded — investors, take note — and driven by an unwavering commitment to doing it their way - flavour first, no compromises on quality, and the best ingredients. 

Along the way, innovation came as standard practice. With commercial equipment prohibitively expensive, Mendel built and engineered his own — including a custom control panel and an 8-line counter pressure bottling machine, saving the business tens of thousands and proving that necessity really is the mother of invention.

To manage costs, we innovated and built our own bottling machine.

Loving Foods now distributes across the UK through partners like Abel & Cole, Suma, Organic North, Green City and Essential. International growth includes sales into Portugal, Belgium, Hungary, and Dubai — with New York on the radar. The range includes bestselling kimchi, sauerkraut and kombucha, alongside more niche ferments and white-label production.

Throughout it all, the company has stuck to its founding principles:

• 100% organic ingredients
  

• Unpasteurised, live products
  

• Glass packaging only
  

• Minimum 3-4 week fermentation
  

• Flavour and function at fair prices
  

Even as costs have risen, prices haven’t. Instead, production has become more efficient — staying true to the belief that healthy food should be accessible, not exclusive. That no mean feat for a decade of inflation.

Now with a brilliant in-house team, a loyal customer base, and a reputation for quality and integrity, Loving Foods remains as passionate and as loved as ever.

So, it’s been a journey of graft, growth and gut health. And if the last ten years are anything to go by, the next ten look yet more loaded with promise and potential and rightly so. For the good of your health, just like the founders, why not love yourself a bit more and the food you eat. 

Are you Loving Foods yet?